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Designing and Managing Sales Promotions
8th April 2015
9.00 am to 5. 00 pm
Cinnamon Grand, Colombo
Sales promotions can be targeted at consumers, retailers, wholesalers, influencers and sales team members. Well designed and executed sales promotions move the target towards immediate action. They catch the targets attention creatively, get them thinking about the brand, product and value and move them towards a purchase. They help generate trial, get more shelf space, create more stock pressure, block competition, make repeat and multiple purchases and reward recommendation among many others. Sales promotions are a versatile tool in the armoury of Marketing, Brand, Trade Marketing and Sales Management.
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How to Select & Implement ERP Systems Successfully
- 7th April 2015
- 9.00 am to 5. 00 pm
- Cinnamon Lakeside, Colombo
Enterprise Resource Planning, ERP, is a major investment to integrate organization’s various business functions. In today’s emerging eBusiness world, integration of business processes (rather than functions) is more critical than ever. The right approach with correct support systems helps organizations become more efficient, provide better customer service, lower costs and improve bottom line.
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HR for Non HR Managers
- 7th April 2015
- 9.00 am to 5. 00 pm
- Cinnamon Grand, Colombo
Operational line managers have varying degrees of involvement in HR related activities and it is critical that they understand and operate within best practice and comply with legislation. HR for Non HR Managers is a one-day programme taking the line manager through the complete employee life-cycle from pre-recruitment to post-termination as well as covering key employee performance standards and monitoring for better performance.
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Conflict Management Skills
- 1st April 2015
- 9.00 am to 5. 00 pm
Do you approach it assertively and calmly? Or do you lose your temper? Do you confidently meet conflict head-on? Or do go out of your way to avoid conflict rather than deal with it? ...
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Building a Strategic Brand Plan
- 31st March 2015
- 9.00 am to 5. 00 pm
- Kingsbury Hotel, Colombo
Branding is fast becoming recognised as “the” management philosophy and a critical agenda in corporate excellence. For years branding was predominant in fast moving consumer goods markets and today it has spread to all other types of business markets.
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