McQuire Rens & Jones

Understand the diverse interpretations of the meaning of a brand

Appreciate how consumers choose brands

Understand how brands satisfy social and psychological needs of stakeholders

Relate branding as a tool to develop competitive advantage

Understand the influence of a brand vision in the brand planning process

Understand the aspects to consider in auditing the brand sphere

Set brand objectives

Understand how to manage brands over their life cycles

Develop the brand essence

Develop and sustain added values in brands

Relate considerations in implementation and evaluation of brands

Appreciate nuances in B2B brands, service brands and retail brands

Appreciate the typical functions performed by a brand manager

Relate the effective personality traits of an effective brand manager

Lewie Diasz

Senior Manager Marketing

American Express Cards

Dehan Seneviratne - The Key Note Speaker

Director/ Chief Executive Officer

Mackwoods Healthcare (Private) Limited

For Whom	-	Managers interested in branding, marketing, new products development, marketing research, advertising, customer service, as well as entrepreneurs and professionals who wish to keep up with the latest trends in marketing theory and practice

Venue	-	Trans Asia Hotel, Colombo

Date & Time	-	19th August, 9.00 am to 5:00 pm (registration 8:30 am)

Investment	-	Rs. 7,500/- + VAT (Registration No. 114301744 - 7000)
		Cheques to be drawn in favour of ‘McQuire Rens & Jones (Pvt) Ltd’ & crossed A/c payee.

Special discount incentive for groups and or companies

03 or more participants : 5%

05 or more participants : 7.5%

10 or more participants : 10%

Tel - (+94) 11 5 833 100, (+94) 11 5 836 888

Fax - (+94) 11 5 323 999